NEW DELHI: An Indian Premier League cricket team has signed a sponsorship cope with a sanitary pad model, difficult the nation’s entrenched taboos round menstruation.
The Rajasthan Royals, who function England stars Ben Stokes and Jofra Archer, mentioned they hoped the Niine model sponsorship will “help educate men… on a grand scale”.
Deep-rooted social taboos stay in India round menstruating girls. In some rural areas, girls are made to sleep individually during times and are banned from getting into temples.
The Niine brand might be on the again of the participant jerseys for the event, which this 12 months is being held within the United Arab Emirates due to the coronavirus pandemic, beginning September 19.
“Cricket undoubtedly is the most watched sport in the country and provides the perfect platform to address health and drive social change,” the Royals mentioned in an announcement.
“Rajasthan Royals are poised to be the vehicle that will help educate men through the IPL 2020 season by building not only awareness but also understanding on a grand scale,” the assertion added.
A Royals spokesperson declined to offer monetary particulars of the deal when approached by AFP.