Mirchi pumps up the pulse of your metropolis…
The circle of negativity would begin early in the day with the newspapers chronicling the infectious unfold! The information channels would then hammer house with their breaking worry! Not a single inch of this nice nation was proof against that ambiance of dread and grief. Every nook and nook of each metropolis was clamouring for hope. This is when 98.3 Mirchi arrived on the scene.
The regular human temperature on the Fahrenheit scale varies between 97.7 and 99.5. An common of these two numbers is 98.6… We’re 98.3, closest to the pulse of each metropolis. Mirchi 98.3, a trailblazer in each area, has created a collection of musical movies to bolster that perception that claims bouncing again is only a matter of time. At the root of the video is a peppy jingle interspersed with footages of each metropolis’s iconic function.
Stirring up the social media was Kolkata’s lovely abar hobe (issues shall be advantageous once more) video collection that celebrated all the pieces the metropolis holds expensive: from visitors cacophony, to the magnificent Victoria memorial, to the scrumptious assortment of road meals, to the cultural facet of poems, movies and protests. The metropolis took to it readily and made it one of its personal.
Mumbai’s hope video was as racy as a fast-local roaring by. It gives a foot-tapping inspiration to the residents of Mumbai to maintain their chins up via the expression umeed ka meter rakhna tu on (hold your hope meter up). It magnificently explores the metropolis’s inventive, cultural and psychological landscapes.
The Delhi musical video, fairly clearly, oozes swagger. It cherishes noodles seeped in cheese, the overcrowded metros, and the typical exuberance of the metropolis. Instead of lamenting, it hails the impending swift restoration with a beat that shall blackmail your ft.
Apart from these three, movies for Chandigarh, Amritsar, Patiala, Jalandhar, Varanasi, Lucknow, Pune, Nashik, Bengaluru, Kochi and Chennai celebrated the contagious nature of hope and perception. As the entire world eagerly waits for a vaccine to reach and ship us from the pandemic-pandemonium, Mirchi’s hope movies have already given everybody a shot in the arm. Speaking on this Tapas Sen, Chief Programming Officer mentioned, “Mirchi has always stood for hope and happiness. Our brandline Mirchi Sunnewale Always Khush is a testimony to that; our attempt is to point our listeners and viewers towards things that can bring them joy. This pandemic brought the whole world to its knees and we realised that we needed to package hope in viral content pieces. These videos are a way to remind everyone that their cities will regain the lost glory and their lives will come back on track soon.”
Released on social media handles- Youtube-Facebook-Instagram, to important and widespread acclaim, these movies have garnered spectacular numbers in a short time and are nonetheless rising which proves that every one of them completed their mission.
Our resolve is much mightier than the viral load. Why? Because Mirchi 98.3 has proven via its city-centric musical movies, that we now have the greatest creation at our disposal, hope! Great issues can by no means be obliterated. We shall reside, we will win, we will unfold happiness.. as a result of Mirchi sunnewale all the time khush!
Written by Pushpal Ganguly from Radio Mirchi
Disclaimer: Content Produced by Radio Mirchi