Google believes that India will grow rapidly in the premium smartphone market.

15
Google believes that India will grow rapidly in the premium smartphone market.

The comment is significant as Google on Monday announced the roll-out of the made-in-India Pixel 8 smartphone.

Technology giant Google considers India an exciting market and believes there is huge potential for growth in the premium smartphone segment in the country, a top official said on Tuesday.

Speaking at the Made by Google event here, Nanda Ramachandran, vice president, Google Mobile Business, described India as a “great growing market” and said the premium smartphone segment in the country will outperform many of Google’s other key markets.

“India is a tremendous growing market and we believe the premium smartphone market in India will far outstrip any of our top markets and we want to be a strong player in that market,” Ramachandran told PTI.

Speaking further about the company’s commitment to India, he said a successful strategy depends on customising its product portfolio to meet local demands.

“India is one of the most exciting countries for us at the moment and we are fully committed to it. To be successful in India, we need to first focus on our portfolio,” Ramachandran said.

The comment is significant as Google on Monday announced the roll-out of the made-in-India Pixel 8 smartphone.

“Elated to announce that production of our Made in India Google #Pixel8 devices has begun. Grateful to partner with Hon’ble Minister @AshwiniVaishnav as we look forward to bringing the #TeamPixel experience to people across India,” Google announced on micro-blogging platform X.

Maggie Wei, senior director of product operations at Google, said Google is considering exporting devices manufactured in India, but no concrete plans have been made yet.

“We see a lot of potential for local production, but we don’t want to limit production to just the local market… for now, it’s local only because we have just started,” he said.

Wei said Google is manufacturing through its facilities in Tamil Nadu and Uttar Pradesh, calling them “two very exciting locations”.

Nearly eight years after launching the first Pixel smartphone, Google on Tuesday launched its Pixel 9 series, marking its entry into the foldable market.

It also unveiled the Pixel Watch 3 and Pixel Buds Pro 2.

In an effort to increase the accessibility of Pixel smartphones to Indian users and expand its local retail presence, Google has taken the retail route. Pixel products will now be available in over 150 Croma and Reliance retail stores across 15 cities in India.

It also announced the opening of three Google-owned walk-in centres in Delhi, Bengaluru and Mumbai in partnership with Flipkart’s service arm, F1 Info Solutions & Services Pvt Ltd.

Google also announced a price cut on its older generation Pixel smartphones.

(Only the headline and picture of this report may have been reworked by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

first published: 13 August 2024 | 11:39 PM First

Here is a rewritten title within the 60-character limit:

“Google expects India’s premium smartphone market to experience rapid growth.”

Here is a rewritten version of the content:

Made by Google: Google Sees Huge Potential in Indian Premium Smartphone Market


Made by Google

The comment is significant as Google on Monday announced the roll-out of the made-in-India Pixel 8 smartphone.

Meta Post

3 min read | Last Updated: August 13, 2024 | 11:39 PM | First

Technology giant Google believes India is an exciting market with huge potential for growth in the premium smartphone segment, a top official said on Tuesday.

Speaking at the Made by Google event, Nanda Ramachandran, vice president, Google Mobile Business, described India as a "great growing market" and said the premium smartphone segment in the country will outperform many of Google’s other key markets.

"India is a tremendous growing market and we believe the premium smartphone market in India will far outstrip any of our top markets and we want to be a strong player in that market," Ramachandran told PTI.

Google’s commitment to India is reflected in its strategy to customize its product portfolio to meet local demands. "India is one of the most exciting countries for us at the moment and we are fully committed to it. To be successful in India, we need to first focus on our portfolio," Ramachandran said.

The comment is significant as Google on Monday announced the roll-out of the made-in-India Pixel 8 smartphone.

The company is manufacturing the Pixel 8 smartphone through its facilities in Tamil Nadu and Uttar Pradesh, with plans to export devices manufactured in India, although no concrete plans have been made yet.

Google has also launched its Pixel 9 series, marking its entry into the foldable market, as well as the Pixel Watch 3 and Pixel Buds Pro 2. To increase the accessibility of Pixel smartphones to Indian users and expand its local retail presence, Google has taken the retail route, with Pixel products available in over 150 Croma and Reliance retail stores across 15 cities in India.

Additionally, Google has announced the opening of three Google-owned walk-in centres in Delhi, Bengaluru, and Mumbai in partnership with Flipkart’s service arm, F1 Info Solutions & Services Pvt Ltd. The company has also announced a price cut on its older generation Pixel smartphones.

Disclaimer

(Please note that only the headline and picture of this report may have been reworked by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published

August 13, 2024 | 11:39 PM | First