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Indian women tweet the most about their passions & pursuits, followed by current affairs – Times of India

What do Indian women discuss about on Twitter? ‘Passions and pursuits’ is the most mentioned matter of dialog with 25% of all women customers approaching to Twitter to hunt and eat this content material. Out of this 25%, the majority – 30% — search content material on trend, 28% on books, 25% on magnificence, 21% on films and TV and 14% on sports activities. Over 40% of women mentioned they found a brand new curiosity on twitter.

‘Current affairs’ is the second most searched and consumed content material with 21% of all women customers utilizing Twitter to know what is going on on round them. Women from Delhi and Guwahati led this section. About 21% of women use Twitter to remain knowledgeable on native and worldwide information. Tweets about #StudentExams, #COVID19 associated updates and #DelhiElections2020 dominated the dialog on this class.

These are findings from a analysis commissioned by Twitter India forward of the International Women’s Day. The analysis included a quantitative survey amongst 700 women on the platform and a qualitative curation and evaluation of 5,22,992 tweets despatched from feminine twitter accounts between January 2019 and February 2021 in 10 Indian cities.

The majority of women, 33%, use twitter whereas commuting whereas 29% compensate for the newest tweets throughout breakfast and 22% do not go to mattress with out wanting it up. Although Twitter does not have information on what number of women customers it has in India, their analysis discovered that 8.7% of the women use it to create and take part in social actions like #MeToo and #TimesUp.

While Twitter can usually be a poisonous place for women with many journalists, celebrities and politicians usually receiving abuse and even rape threats on it, this does not deter women from utilizing the platform. About 40% women mentioned that the platform offers them with freedom of expression.

About 11.7% of women surveyed used the platform to attach and community with others in their communities, like #WomenInScience and #GirlGamers. Women from Chennai, Bengaluru and Hyderabad had been particularly discovered to be energetic on this class. Nearly 7% women used the platform to share and discuss about on a regular basis hardships like #Parenting, #WorkingFromHome.

“We commissioned this research to build our understanding about women on Twitter. Access to a free and open Internet has made it possible for everyone to express themselves freely without barriers,” mentioned Manish Maheshwari, managing director, Twitter India.

While 41% of women have sought recommendation/ideas/suggestions on the service, 37% have given recommendation/ideas/suggestions to others and 32% have gained actual-life friendships.

Women customers, 14.5%, had been additionally discovered to be showcasing their on a regular basis accomplishments, whether or not large or small, on the platform by means of hashtags like #WomenWhoWin, #TheMomentOfLift, #SmallWins and #EverydayJoys.

Women – 4.2% – additionally used the service to open up about private experiences, inhibitions and fears round psychological well being, #ModernDating and so forth. Ladies from Chennai and Mumbai led exchanges round on a regular basis issues like #SareeTwitter and #LockdownRecipes. About 4% of all women used the service to tweet about outfits and equipment.

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