Health — psychological, bodily and emotional — is the highest precedence for Indians particularly in the backdrop of COVID-19, if a brand new survey is to go by. Over 70 per cent of Indians stated they may prioritise dietary changes over going to a gymnasium or health centre to enhance total well being, immunity and decrease stress and nervousness ranges. Interestingly, 100 per cent of the survey respondents additionally appropriately recognized what are healthy meals versus junk meals, indicating very excessive consciousness in regards to the ill-effects of unhealthy choices which might be filled with fat or sugars.
The finish of yr survey performed by Habbit additional talked about 71 per cent felt their well being is worse off at the moment than pre-Covid-19 resulting from damaged eating and health habits.
Some of the explanations cited had been “lack of time, poor taste of healthy products, and confusing technical details of healthy products exaggerated by the inability to make a choice among the various options”.
As per the survey, 72 per cent of respondents cited lack of time whereas 66 per cent cited the poor taste of healthy objects to be their greatest impediment.
The on-line survey was performed in the final quarter of 2020 with 2,428 adults throughout metros in India. All respondents are in the age group of 22-56 years and have an annual family revenue of greater than Rs 10 lakh.
However, 73 per cent highlighted that they’d nonetheless devour unhealthy options since they’re “tasty, convenient and part of their daily lifestyle”. Taste, thus, reigns supreme in the choice to purchase meals and a majority nonetheless prefers tasty meals that even have dietary advantages, over healthy meals that won’t taste good.
Dhruv Bhushan, co-founder and CEO, Habbit, stated, “Crisis drives change, in perception, choices, beliefs and behaviours. Our extensive survey of consumption behaviours in the wake of the pandemic validate that consumer’s outlook on life, health and wellness have undergone a permanent shift. There is a high desire to make lifestyle changes to achieve better health outcomes along with an evolved perception of what it even means to be healthy. The survey highlights that the myth that diet is secondary to exercise in the health journey, is beginning to crumble, with respondents realising the importance of nutrition and prioritising changes in diet over exercise to achieve better physical and mental health. This is the new normal.”
Nearly one in 4, 26 per cent, would additionally prefer to make meditation the next precedence whereas 65 per cent indicated their elevated reliance on medical and dietary specialists to assist obtain their targets. More than 60 per cent of Indians have a decreased precedence than earlier in the direction of conventional gyms and health centres, owing to social distancing and avoidance of communal areas in Covid-19, and would favor to train at dwelling or do alternate bodily actions like operating, biking or aerobics.