MUMBAI: Pune-based Force Motors has roped in DY Works to design the model and expertise methods for its new-generation BSVI-compliant SUV, Gurkha, which is predicted to be launched by the top of this 12 months, a launch stated on Monday.
The second-generation iconic off-roader was showcased on the Auto Expo in Greater Noida earlier this 12 months.
“We wanted to collaborate with a partner who understood our vision and could help us unlock the next growth story for Gurkha and DY’s approach matched our ambition perfectly. I look forward to creating an exciting story for Gurkha and its tribe with their team,” stated Force Motors Managing Director Prasan Firodia.
There has been big pleasure and anticipation for the reason that new Gurkha was revealed on the Auto Expo earlier this 12 months, he stated.
Force Motors had first launched the Gurkha SUV in the Indian market in 2013.
“Our vision for Gurkha is to make it the most capable and enjoyable off roader/recreation vehicle in India,” Firodia added.
The revamp of Gurkha underneath the brand new platform is a automobile that’s unparalleled for off-roaders and leisure fanatics alike in India, stated DY Works Managing Director and CEO Tresa Paul.
DY Works is a number one design-thinking firm.
“We are excited to design this brand and bringing the new avatar alive. Our design-thinking approach embedded with deep cultural insights will shape a strong growth strategy for the new Gurkha. Force Motors has a portfolio of iconic brands and partnering Force is a proud moment for us at DY,” Paul stated.