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Home NEWS Prasar Bharati’s digital channels grow 100% in 2020; Pakistan second highest audience

Prasar Bharati’s digital channels grow 100% in 2020; Pakistan second highest audience

Digital channels of Prasar Bharati have registered greater than 100 per cent progress in 2020, with Pakistan being the second highest digital audience for Doordarshan (DD) and All India Radio (AIR), the federal government mentioned on Sunday.

The Ministry of Information and Broadcasting mentioned the channels throughout Doordarshan and Akashvani clocked over a billion digital views and over six billion digital watch minutes in the 12 months.

“Interestingly during 2020, Pakistan accounted for the second highest digital audience for DD and AIR content after domestic audience from within India, with the United States close behind,” the ministry mentioned in an announcement.

It mentioned throughout 2020, Prasar Bharati’s cellular software ‘NewsOnAir’ added greater than 2.5 million customers with the platform registering over 300 million views.

Live Radio streaming broadcasting over 200 streams emerged as the preferred characteristic, it mentioned.

“Besides DD National and DD News, the other channels in the top 20 digital channels of Prasar Bharati are Marathi News from DD Sahyadri, Kannada programming on DD Chandana, Bangla News from DD Bangla and Telugu programming on DD Saptagiri.

“While DD Sports and Akashvani Sports have created a steady digital following with live commentary, Prasar Bharati Archives and DD Kisan have been steady digital performers featuring in top 10,” the assertion mentioned.

Underscoring the substantial digital audience for information from the Northeast, the ministry mentioned Northeast service of All India Radio (AIR) News was additionally in the highest 10, and by the way crossed the 1,00,000 subscribers’ digital milestone.

“Amongst the most popular digital videos during 2020 are Prime Minister’s interactions with school students, Republic Day parade 2020 and a rare video of Shankuntala Devi from DD National archives, circa 1970s,” the assertion mentioned.

A devoted Prasar Bharati YouTube channel for all Sanskrit language content material was launched in 2020, whereby all Radio and TV content material being produced in Sanskrit language throughout DD-AIR nationwide community are uploaded for straightforward entry to viewers, it mentioned.

The ministry mentioned nearly 1,500 Radio performs in completely different Indian languages can be found throughout DD-AIR Network, that are being digitised and uploaded on its YouTube channels.

“Dedicated Mann Ki Baat and Twitter handle have seen rapid growth in 2020, with Mann Ki Baat updates Twitter handle now having more than 67,000 followers. The YouTube channel has regional language versions of different episodes of Mann Ki Baat,” the assertion mentioned.

It mentioned, “Thousands of hours of educational content is now available on our YouTube channels in different Indian languages.” The ministry mentioned uncommon archival content material of nice historic worth, out there solely with DD-AIR, is being digitsed and uploaded on Prasar Bharati Archives YouTube channel.

“In public interest, a dedicated team is working to dig out such musical, cultural, political content from thousands of tapes recorded over many decades in various stations of DD and AIR across the country so that the content is available in public domain with easy access to all for academic and research purposes,” it mentioned.

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