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Samsung new mobile launch 2020 Flipboard brings its ad-supported ‘Flipboard TV’ video service to all users

Samsung new mobile launch 2020 Flipboard brings its ad-supported ‘Flipboard TV’ video service to all usersSamsung new mobile launch 2020

News app Flipboard is additional increasing into video with Flipboard TV. The firm’s curated video service first launched earlier this year as a Samsung exclusive, and is now making its approach to all Flipboard users within the U.S. With in the present day’s launch, the service will supply users entry to video from a whole lot of publishers, together with world publishers, native information publishers and, now, choose impartial video producers, too.

Samsung Galaxy machine homeowners will proceed to have unique entry to improve to the premium, ad-free model of Flipboard TV. For everybody else, the service might be ad-supported.

As of in the present day’s growth, Flipboard has additionally lined up numerous media companions that can present their video feeds to Flipboard’s app. This record consists of Complex Networks, Minute Media, A360 Media, Group Nine Media, The Recount, Bonnier Corp, Refinery29, Dow Jones, Hearst Magazines, Gannett, Vice Media Group and Penske Media Corporation, with manufacturers similar to Rolling Stone and Variety. Video from Euronews, Tribune Publishing and dozens of others will even be out there by way of a new partnership with VideoElephant, the corporate says.

Image Credits: Flipboard

In addition, Flipboard is bringing impartial publishers on board for the primary time, like filmmaker Gene Nagata (aka Potato Jet) and video journalist Johnny Harris. These have been onboarded by way of Flipboard’s partnership with the influencer company Spacestation Integrations. Other independents embody Gary Vaynerchuk, AudPop’s filmmakers and Underknown, producer of video sequence similar to “What If” and “How To Survive.”

Despite its growth past conventional information publications, Flipboard says it’s making cautious decisions when it comes to its video lineup, by way of high quality.

“It’s not a free-for-all,” says Flipboard VP of Global Growth and Biz Dev, Claus Enevoldsen. “We have been very conscious about the whole ecosystem and making sure that what shows up for you in ‘For You’ is stuff that we know is not fake news. It’s trusted sources. That’s always been our MO, and we extend that to the video space, as well,” he explains.

Image Credits: Flipboard

The new video feeds might be out there inside a devoted Video Tab in Flipboard’s Content Guide. The firm says users might be ready to extra simply discover movies to watch inside the app due to improved discovery options and deeper integrations. In addition to its Content Guide, 20 top-level subjects will now supply video-only feeds alongside articles, together with journey, politics, native, way of life, sports activities, information and extra. The movies will even be extra outstanding in users’ “For You” feeds, which is a mixture of editorial and algorithmic curation.

Users might be ready to add video-only feeds to their very own magazines, too, if they like.

These movies, for the primary time, will play natively inside Flipboard. This helps to energy Flipboard’s suggestion engine that directs you to associated movies, the corporate says. This change additionally means users might be ready to use further video controls, like people who allow them to skip to the following video, for instance.

Image Credits: Flipboard

The new video effort moreover ties into Flipboard’s recent expansions into local news that started at first of 2020. As of this June, Flipboard’s native information protection reached 50 cities throughout the U.S. and Canada. Today that quantity is 61. Now, Flipboard users might be ready to comply with their favourite native information shops’ video content material, as properly, immediately in Flipboard.

This presents what’s usually a a lot cleaner expertise than visiting the information publishers’ personal app or web site. Flipboard, in the meantime, provides an undisclosed revenue-share with its information companions, derived from the promoting that runs of their movies.

These adverts play each as pre-rolls and mid-rolls, Flipboard says. This is the primary time it’s run pre-roll adverts on its platform — one thing that the corporate believes will assist to handle demand from publishers for high-quality, brand-safe digital video experiences on mobile.

At launch, Flipboard is promoting the advert stock for the movies. But the corporate says its intent is to enable publishers to promote the stock themselves, additional down the highway. (If the writer already has an advert gross sales group that may promote into this, nevertheless, they will proceed.)

To promote their video content material, publishers also can choose to use Flipboard’s recently launched Storyboards feature which, as a substitute of being algorithmic feeds are static collections of content material they need to spotlight.

“Today’s launch builds on the publisher ecosystem we’ve been fostering for almost a decade, our foundational vision for content discovery, as well as our recent work around Flipboard TV,” mentioned Mike McCue, Flipboard’s co-founder and CEO, concerning the launch. “The new native video player opens up new opportunities for new user experiences, partnerships and monetization. I expect us to partner with more creators and independent producers in the near future.”

The new options are rolling out in the present day inside the Flipboard app within the U.S.

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