Samsung stays bullish about the Indian market and is eyeing 40%-plus 12 months-on-12 months progress by worth in the coming quarter — backed by festive provides and different buyer incentive/reward programmes.
“We are also the market leader by the virtue of being the full-range player. We have offerings across smartphones, tablets, wearables and even feature phones,” says Asim Warsi, senior VP at Samsung India.
Anti-China sentiment has been prevalent — or at the very least the notion about it’s round — and Samsung has been the greatest beneficiary of it. It could possibly be a coincidence however the firm has been on a launch spree like by no means earlier than. How else does one clarify as many as a dozen new smartphones throughout the value bracket and segments, together with premium vary Galaxy Z Fold2 priced above Rs 1 lakh. The different notable additions embody the progress driver M sequence. One shouldn’t overlook the mid-vary A-sequence and the flagship S-sequence the place Samsung has been actually lively. If that wasn’t sufficient, a brand new F-sequence of smartphones are in the pipeline.
The massive image for Samsung: Phones, tablets and extra
It’s not nearly telephones for Samsung as the firm has been hyperactive in different classes as nicely. Case in level: tablets. Samsung’s pill portfolio in India noticed 4 new additions in 2020, together with the premium Tab S7+, priced at Rs 79,999. Moving on to wearables and ‘hearables’, we have seen the Samsung Galaxy Buds Live and Galaxy Watch 3. Elaborating on this technique, Mohandeep Singh, senior vice chairman, cell enterprise, Samsung India, says “Our offering integrates into the life of Gen Z and millennial consumers, whether it is work, play or style, offering a wholesome experience.” Samsung has been providing programmes like Samsung Finance+, Samsung Care+ and Galaxy Assured supply, to money in on the festive season.
Smartphones stay the progress driver for Samsung and Singh believes that there are a brand new set of shoppers who’re changing into digitally-enabled for the first time. While the quarter instantly after lockdown noticed gross sales soar attributable to pent-up demand, the firm has been in a position to maintain it. The present progress in response to Singh, is unfold throughout value segments. (*1*) he stated
Samsung claims to be main in ASP worth throughout manufacturers — be it entry-stage or the flagship, as per Singh, who additionally claims good progress in wearables and smartwatch class.
Warsi says that each M-Series and A-sequence have witnessed good progress in the Indian market this 12 months. Introduced final 12 months, M-sequence is Samsung’s India-first sequence. The vary begins at Rs 4,999 and goes all the method as much as Rs 29,999. The A-sequence vary at present begins at Rs 14,999 in India. It’s the M-sequence, nevertheless, that will very nicely show to be the distinction for Samsung because it has launched eight M-sequence telephones up to now this 12 months, greater than final 12 months. “This has helped us do $2.5 billion worth GMV this year so far,” says Warsi.
Samsung, as per Warsi, has been posting spectacular numbers. “We sold 20 million-plus M-series devices in 2019. A-series is now over $5 billion-plus franchise in terms of GMV”, says Singh supporting his colleague’s claims.
Cashing in on the festive season
Samsung has launched a slew of provides aimed toward sustaining its management place. While some of these provides are new, the others are extension of outdated ones. Samsung Finance+ claims to provides shoppers an opportunity to purchase Galaxy smartphones with straightforward paperless finance from the consolation of their houses. Samsung Care+ offers patrons 50% off on unintended and liquid harm (ADLD) safety plan. The Galaxy Forever supply allows shoppers to purchase a model new Galaxy smartphone at simply 60% of the value. With Galaxy Assured supply, shoppers should buy a model new Galaxy smartphone with buyback provides of as much as 70% gadget price.
So far, Samsung Care+ and Galaxy Forever and Galaxy Assured provides can be found on choose flagships and premium units however shifting ahead, the firm goals to develop the advantages to different sequence as nicely.
The firm has additionally launched ‘Reward Yourself’ marketing campaign that gives flat 10% cashback with HDFC Bank credit score and debit playing cards and SBI bank cards, bundle provides and a variety of different advantages on the firm’s portfolio of smartphones, wearables and tablets.