When the internet collection “Indian Matchmaking” launched in 2020, it set tongues wagging on social media because it highlighted one in all the nation’s archaic traditions — organized marriage. A yr later, the show has been nominated at the upcoming 73rd Emmy Awards. Sima Taparia, a Mumbai-based elite matchmaker, turned popular as Sima aunty and as a result of her catchphrase, “Hi, I am Sima Taparia from Mumbai”. She is over-the-moon after the Emmy nod, and lacks phrases to precise her gratitude.
“‘Indian Matchmaking’ has completed one year and the show has gone to the Emmy Awards. I am grateful and I cannot even express. Us going to the Emmys is a very big achievement,” Sima instructed IANS.
In the eight-part collection, Sima goes about looking for appropriate matches for her prosperous shoppers in India and overseas. Decoding the reputation of the show globally, Sima says it was the real looking strategy that made the show binge-worthy.
“The whole world enjoyed it because it was a reality show. The way I am talking to you the same way I was talking there, just the camera was following me. I was simple and humble, and the way it was they portrayed me. So, the show was a hit and all my Indian values were portrayed in the show,” the real-life matchmaker mentioned.
For Sima, “Indian Matchmaking” actually “rocked the world”.
She added: “So, people loved me and it was a reality show. Everyone loved Sima aunty. It rocked the world. It was beyond my dream that the show would rock the world and be so successful. I have got global recognition and popularity.”
With nice love comes criticism too, and was tagged as “controversial” and “cringe-worthy” for showcasing in-your-face casteism, coloursim, astrology and misogyny. The collection was quickly a topic of memes and jokes.
Sima, or Sima aunty as is preferred to be known as, stays unfazed. Instead, she says she loved the social media banter.
“It didn’t affect me because in everything there is a little negative and positive. More the negatives and positives the more the show got popular. It didn’t affect me even one per cent,” Sima mentioned.
In reality, Sima lauded the creativity of individuals making her memes.
“Also, so many memes are there! What creativity of our people in India,” laughed Sima.
“I see all the memes. More the memes, the show becomes popular. So wherever I got time I used to enjoy the memes and they tickled my funnybones. It didn’t bother me. It is the public’s choice — some will criticise and some will not. Nothing I mind. I have not taken anything on my mind,” she added.
A lesser identified reality about Sima the matchmaker is she has already featured in a documentary titled “A Suitable Girl”, which went to the Tribeca Film Festival, successful the Albert Maysles New Documentary Director Award. It was directed by Smriti Mundhra, who got here on the lookout for a match for herself via the famend matchmaker.
Talking about what made Sima say sure to “Indian Matchmaking”, she mentioned: “A documentary came in 2017 called ‘A Suitable Girl’ and it won an award at Tribeca Film Festival. So, Smriti Mundhra came to Mumbai for her match. She was the director of ‘A Suitable Girl’ and when came and met me, she saw that I am a matchmaker and thought she could make a documentary with ‘Sima didi’.”
She went down reminiscence lane and revealed that it was after the documentary was feted with an honour that she was approached for the Netflix show.
“Four years she shot with me, wherever I would go she would come and tape that. When the docu-series was completed in 2014, when it won an award, they pitched the idea to Netflix and then they contacted me and I said ‘Okay’ but never in my dreams had I thought that the show would rock the world,” mentioned Sima.
Asked if organized marriages have been related at a time when Hinge, Bumble and Tinder have been gaining momentum, Sima wished these relationship purposes “good luck”.
She mentioned: “My work is to personally visit and give a personal touch to all the matches. I personally travel, I understand personalities, understand preferences, see the standard of living, see their business, nature, see the girl and the boy. Then I filter and scan, and then I keep the bio datas fit my client — that is my role. So, all the people have confidence in me that what Sima ji is saying is perfect. I don’t know what Tinder, Bumble are. So good luck to them,” added Sima, who has a fan following of over 37.5 Ok on Instagram at present.
Will the viewers get to see their beloved Sima aunty once more? “That I cannot say today, but my association with Netflix has been pleasant, so I am looking forward to working with them,” she concluded.
IANS appears to be like again at a few of Sima’s line that went viral on social media.
* “Ultimately, my efforts are meaningless, if stars are not aligned.”
* “Tall, slim, trim.”
* “Marriages nowadays are like biscuits.”
* “Adjust, be flexible, compromise.”