Celebrity mother and father Soha Ali Khan and Kunal Khemu are encouraging mother and father to be equally concerned for his or her child’s wholesome and comfortable improvement, saying that the journey of parenting is even more rewarding when both play an equal role. “Becoming a parent is a beautiful feeling and the journey is even more rewarding when both play an equal role. No dad-duty and mom-duty, just a profound sense of responsibility, love, and care for your baby,” says Soha, mom to little Innaya. The duo has collaborated with Pampers for his or her new marketing campaign referred to as ‘#ItTakes2’ that goals to spark a optimistic change and strengthen the motion in assist of equal parenting.
Adding to it, a proud dad, Kunal says: “The journey of parenting starts even before you hold your little one for the first time. The day our little girl was born was a moment of pride for me as it was the day, I went from being a man to being a dad. I promised her that I, together with her mum, would raise her to be a strong, happy, and healthy girl.”
While equal parenting has a more profound influence on shaping a baby’s life when both companions are concerned all through, a research by Nielsen reveals that 84 per cent of fathers in India consider that taking good care of a child is primarily a mom’s role.
However, in recent times, males have began taking part in a more nurturing role in parenting. In a joint research printed by high Ivy League Colleges in London, researchers discovered that youngsters, whose fathers have been more engaged within the preliminary months, carried out higher in cognitive assessments at two years of age.
The model launched a movie, that includes Soha and Kunal, seeded with moments of realisation stressing the truth that whereas elevating a child is a ravishing journey, the involvement of both mother and father is vital for a child’s healthful improvement.
Soha states: “Having walked this path with Kunal, I can confidently say that #ItTakes2 for a child’s complete growth and development. I am proud to join this movement by Pampers and pledge for equal parenting. It is truly a reflection of the parenting beliefs we value most in our journey towards raising our little baby girl.”
Kunal added:”Taking the pledge for equal parenting by Pampers I believe that #ItTakes2 to raise your child to embrace the world and I would not trade that for anything. I also encourage fathers to take the pledge and not miss out on this beautiful journey.”
Take a take a look at their footage right here: