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West Bengal Assembly Elections | ‘Khela hobe’ to ‘khela sesh’ — it’s season of slogans

Smart catchlines coined by Trinamool, BJP and Samyukta Morcha have caught the eye of the voters within the State

While addressing a public assembly in West Bengal’s Purulia district, Chief Minister Mamata Banerjee on Tuesday advised her get together supporters to greet one another with ‘joy Bangla’. “When someone calls you over telephone, greet them with Joy Bangla,” Ms. Banerjee mentioned.

With solely 48 hours left for West Bengal to go to polls, these slogans are setting the tone for the elections within the State. ‘joy Bangla’ is the Trinamool Congress’ counter to the BJP’s ‘Jai Shri Ram’ chant. Even although the BJP management, together with Union Home Minister Amit Shah, claims that the ‘Jai Shri Ram’ chant in West Bengal is totally different from what it meant in the course of the Ram Mandir motion, the inherent religiosity in it’s undoubtedly geared toward dividing the voters on communal traces. The Trinamool Congress has responded by elevating the difficulty of Bengal pleasure with ‘joy Bangla’.

The most catchy slogan that has emerged on this high-pitched election is ‘khela hobe’ (recreation might be performed) coined by the Trinamool Congress. The slogan caught on after it was raised a number of instances by heavyweight Trinamool chief from Birbhum, Anubrata Mondal. Mr. Mondal, who is thought to converse in political innuendos, gave this slogan a menacing undertone.

‘Khela hobe’ has develop into such a rage throughout the State that even Chief Minister Mamata Banerjee’s speeches are woven round it. “We are going to play such a game that we will throw the BJP out of the stadium,” Ms. Banerjee is usually heard at her public conferences. During the campaigns, all of the references to sports activities and “bowling out” the Opposition have their roots within the slogan “khela hobe”.

The BJP had to counter this this slogan and Prime Minister Narendra Modi got here up with an acceptable retort. “Trinamool is saying khela hobe. Now it is khela sesh (the game is over) for Trinamool. Ebar vikas hobe (now there will be development),” the Prime Minister has repeatedly mentioned in his rallies.

The Trinamool Congress has put lots of emphasis on the slogan ‘Bangla nijer mein kei chai’ (Bengal desires its personal daughter) as a technique to win over ladies voters. The BJP’s emphasis on growth is mirrored in its slogan to construct a ‘sonar Bangla (golden Bengal)’.

The Left events, that are contesting the polls in an alliance with the Congress and the Indian Secular Front underneath the banner Samyukta Morcha, have put extra emphasis on remixing standard Bengali pop songs to unfold their message. The CPI(M) is making an attempt to attain out to the younger voters by choosing younger new faces as candidates. The remixed songs haven’t solely obtained the eye of the voters however have additionally develop into fairly a success on social media.

The Congress in its ballot manifesto introduced its get together’s slogan — “Ebar aar phool na, ebar kono bhul na ( no flower this time, no mistake this time)”. The slogan is an assault on the symbols of each the Trinamool Congress (two flowers on a stalk) and the BJP (lotus).

Long after have an effect on

Slogans, graffito and songs relating to polls are essential to any election in West Bengal and their echoes may be felt a long time after. The Left events’ slogan of the Seventies —“Congresser kalo haath gudie dao ( grind the evil hand of the Congress)” has come to hang-out them 50 years later when they’re allying with the identical get together.

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