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Women’s Day: Meet the women running game studios, developing apps and more – Times of India

Six years in the past when Damini Pahwa began Appsoleut Coders, there was a way of skepticism. Women didn’t actually run the present when it got here to apps and more so video games. It has been perceived as a male-dominated area however six years and 150 million downloads later, Pahwa and Appsoleut are right here to remain. “Gaming has always been an integral part of my growing up. I always chose games over my studies…which was such a struggle for my parents. But they are proud today,” says Pahwa, co-founder and CEO Appsoleut Coders.
Pahwa just isn’t alone. Giving her firm in the app and game improvement sphere are Abhinaya Chandrasekhar and Raskha Rao who head The Unscripted Life and Parjanya Creative Solutions respectively. Chandrashekhar was working as a strategic model director at a world promoting firm when she determined that she needed to “jump into the uncertain vortex of chaos, or entrepreneurship about four years ago.”
She labored her means up by taking on initiatives that helped her study new product improvement, design, tech and going past her area data.
Pahwa has been a hardcore gamer all her life, so it was an business the place she needed to make it huge, so to talk. Chandrasekhar, on the different hand, was clear that she needed “to help children discover the world better.” And thus got here MysticLand World Discovery, a platform for teenagers ages 7+ to sharpen their smartness quotient by way of a every day newspaper, info, quizzes and video games. The concept behind her app, in keeping with Chandrasekhar, has helped convert what would have been a daily newspaper into an animated every day with highly effective characters storytelling information as conversations. “It is a fantasy universe with magical creatures who help kids learn about the world,” she says.

Women’s Day: Meet the women running game studios, developing apps and more - Times of India

Pahwa runs Appsoleut Coders out of Gurgaon and has 150 million downloads for her gaming titles

Till date, Chandrasekhar has made 4 apps — two for giant company journey and hospitality shoppers. And the different are MysticLand, her supply of satisfaction and pleasure.
Pahwa too believes that it’s high quality and amount that issues and that making video games is hard, demanding and requires so much of persistence. “We work on no more than 2 titles per year, focusing more on the content of the game and making them feature rich,” she explains.
Rao, has labored in a number of roles in the final 20 years in the tech business, however determined to work on a Yoga posture correction software known as Prayoga. With a household of Yoga practitioners and academics at dwelling, Rao and her husband got down to use the app. Here’s the place the physique monitoring expertise that was accessible in iPhones to create a breakthrough software. Theygot in contact with Apple accelerator program in Bangalore and made the app higher for customers.
Chandrasekhar is predicated out of Mumbai the place her inventive studio additionally works out of. She is a mon to a 1-12 months-previous lady and says the final one 12 months has been a whirlwind as a result of of the pandemic, a “very traumatic” supply and of course creating and launching MysticLand. Chaos, she says, is the life of an any entrepreneur. “I remember sitting at the hospital two days post delivery and closing a product for an International airline. Juggling all these is possible as long as priorities are set straight,” she says.
Rao works out of Bangalore and together with being the CEO of the firm, mom of a 2-12 months-previous child, she can be working in direction of her Masters in Carnatic Music from Jain University. Not solely that, she additionally runs a music college known as Mahati Nada Kendra.
Three years in the past Pahwa and her crew developed a game known as Indian Train Simulator. She was accountable to replace the game from the developer dashboard and as an alternative of beta launching the game I did a full-fledged launch by mistake. “We had to really hustle in the beginning. We started out really small, working from a basement with a small team of just 5 people. But it has been an incredible journey so far,” she says.
Is it a person’s world on the market in the tech, gaming and apps area? “Absolutely,” says Pahwa, earlier than including, “did you know that there are just 23% women in the entire gaming workforce, globally? And in India this number is obviously much smaller.” Has there been any sense of inequality these women builders have felt? “I wouldn’t call it inequality, but more to do with the lack of enough women representing this field. I am often the only woman in the room part of any tech discussion which is quite upsetting,” says Chandrasekhar.
The gaming business, as per Pahwa, has positively been a male-dominated one since a very long time. Games are created retaining in thoughts ‘men’ as their main gamers and are additionally marketed in the identical means. “We need to break this stereotype and start marketing this industry and it’s games neutral rather than gender specific,” she says.

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