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World Earth Day: Bhumi Pednekar launches Environmental Footprint Calculator

World Earth Day: Bhumi Pednekar launches Environmental Footprint Calculator


World Earth Day: Bhumi Pednekar launches Environmental Footprint Calculator


Every yr April 22 is noticed as Earth Day to mark the anniversary of the start of the fashionable environmental motion in 1970. The day brings with it a reminder to do higher for our planet and take accountability for a greener and higher future. The yr 2021 marks the 51st anniversary of the annual celebrations. This yr’s theme for Earth Day is ‘Restore Our Earth’. As the world celebrates the ‘fantastic thing about nature’ and surroundings, Bollywood actress and local weather advocate Bhumi Pednekar alongside together with her Climate Warrior advocacy initiative has joined palms with preloved thrifting retailer Dolce Vee (from the social enterprise platform SaltScout), and launched the Dolce Vee Environmental Footprint Calculator. 

The ‘Durgamati’ star’s Climate Warrior advocacy initiative has been placing the surroundings on the forefront whereas elevating consciousness and serving to folks perceive how they’ll lead extra climate-friendly lives. And this Earth Day, Bhumi has taken it to the following degree, with a novel approach for people to contribute to important environmental conservation in a easy and sensible approach, whereas additionally seeing their tangible influence.

Also Read: Katrina Kaif to Sidharth Malhotra, Bollywood stars extend greetings on Earth Day 2021


For the primary time, if you purchase a chunk of preloved clothes, additionally, you will have the ability to see the estimated water and carbon financial savings related to it. And numbers are actual. For occasion, the newest pair of denims they processed saves an estimated 1826 litres of water, which is about as a lot as an individual drinks in a yr, and an estimated 4 kg of carbon dioxide or equal greenhouse gases, which is roughly equal to driving a automotive for 23 km – all from shopping for that single pair preloved over newly manufactured!

The ‘Shubh Mangal Savdhaan’ star is main by instance. She will go reside on her social media platform for an interactive session to provide her followers a reside demo of how the calculator works, and followers will have the ability to ship in info on their clothes for a reside on-the-spot evaluation of the Water and Carbon statistics related to their very own items! What’s extra, Bhumi might be carrying a preloved piece throughout the session herself! And within the first nationwide name to motion of its variety, the ‘Bala’ star has made it straightforward for everybody to contribute and be ‘Climate Warriors’.

“On Earth Day, I will be giving pieces from my wardrobe a new life with you, and also launch the Dolce Vee Environmental Footprint Calculator so you can see your very real impact by choosing preloved,” mentioned Bhumi. She added, “Everyone can be a Climate Warrior with this initiative. If you have good condition clothing and accessories that you’d like to share, you can donate them for a charity sale too! Just DM on the Instagram handle @dolceveelove, and we can sort out doorstep pick up from you, wherever you are across India. What’s more, you will even be given an estimate of the water and carbon savings arising from your contribution!”

Bhumi’s Climate Warrior initiative had an natural synergy with Dolce Vee, as a model centered on sustainability. Founder Komal Hiranandani says, “Bhumi’s dedication in direction of environmental conservation is real and untiring. We could not be prouder to work together with her for this launch. She is a real chief in displaying us how we are able to come collectively to take steps – each massive and small – to guard nature, and is consistently in search of to prepared the ground ahead.

(With ANI Inputs)

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